The UAE and wider Gulf carry some of the highest ad costs anywhere. At those prices, a sloppy campaign does not just underperform, it burns real money fast.
Expensive auctions reward the opposite of cheap labour: tight targeting, strong creative, disciplined negatives and daily management by someone who has done it before. The savings from a junior team vanish the moment the media budget is wasted.
A senior team protects every dirham and keeps the brand at the premium standard the Gulf expects. In a high cost market, that is the only math that works.